UKSAC
Plan your fishing trips knowing beforehand what is being caught in the zone
Role
UX & UI Designer
Front-end Web Designer
Client
Jonathan Burroughs,
from England, 2022.
As a passionate fisherman, Jon reached out to me to help him solve fishers’ pain points: making fishing trips without being able to take record of what they catch, as well as not being able to plan their trips beforehand knowing what is being caught around the UK and Northern Ireland.
With weekly online meetings, we started working together to research and investigate more deeply about fishing in these zones, as well as getting to know our user in order to emphasize with him.
UK Sea Angling Club is set to create a fishing community. By becoming members, users can record their catches and with their registry, get to know what is being caught at the different zones as well as when weather conditions can help.
Visit the website: UK Sea Angling Club
The problem
As of November 2022, approximately 103.9 thousand people participated in angling in England. Additionally, an estimated two million anglers regularly go fishing in the UK, with 36% of coarse anglers fishing once a week and 16% fishing twice a week.
They usually go to the same places, but without knowing beforehand, what is being caught, and so, if they will be able to catch something.
What is more, climate conditions also vary, but as people do not have a record of what they have been fishing under certain weather conditions, then they cannot preview how effective their fishing trip will be.
Defining objectives
The Club solves the uncertainty fishermen have at the time of planning their fishing trips. Users will be able to organise their fishing trips according to the fish types they are willing to catch, and the zone in which is most being caught.
What is more, the Club is set to create a Community of passionate fishermen, looking for members sharing pictures and videos of their experiences. Nevertheless, those ones who prefer keeping secret their place of fishing, they don’t have to worry about, as it is never asked to put the exact place of trip.
Discover & understand
It is very complex to have an exact count of what each person catches. It can only be achieved if everyone keeps a record of their catch. As of today, there is no digital app that allows the user to keep this record.
Furthermore, with global warming and environmental pollution, the oceans are undergoing drastic changes that are also affecting fishing.
Lean UX Canvas
It allowed to collect the relevant information to guide the development process, allowing to know the target users, their needs, and motivations together with possible solutions. Combining all the assumptions, Jon and I were able to formulate the hypothesis for validating later.
User Research Definitions
User Persona
From the insights detected in the discovery stage, the User Persona was developed, allowing to visualize more personally the target user. In addition, the needs and frustrations that David Smith has, our Persona, were defined.
Needs & requirements
According to the insights detected during the research process, the Moscow Diagram was developed, establishing the functionalities that the MVP must have in order to be launched (“Must”), along with all that would add value if they are present too (“Should”). Still, it was listed those desirable functionalities that could be developed in future stages of the digital product.
To be continue...
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